Media Strategist | Remote - US
$80,000 to $95,000 (DOE)

Take the next step in your paid media career with an opportunity to lead strategy across your own book of business, mentor junior talent and drive measurable growth for small and mid-sized clients at a global, award-winning performance marketing agency.

This Paid Media Strategist role is a senior, hands-on position where you’ll lead paid media strategy, monitor performance and report results to clients.

Reporting to the Paid Media Manager, you’ll drive client success across your own book of business, manage high-value client initiatives and mentor junior team members on paid media best practice.

Here’s what you’ll be doing:

• Developing and supporting end-to-end multi-channel strategies for lead generation and ecommerce clients, aligned with their business goals
• Owning channel measurement, including tracking, monitoring, brand lift studies and optimising against key metrics
• Working closely with Creative and Client Services teams
• Building creative testing roadmaps and taking part in creative briefings and performance reviews
• Giving designers clear, data-backed creative direction
• Communicating account changes and optimisations to the Account Manager and wider team
• Setting up, optimising and running campaigns across Google Ads, Meta, Microsoft, LinkedIn, Pinterest and Amazon
• Writing and reviewing ad copy in line with the agency’s best practices
• Monitoring daily spend by channel to keep monthly budgets on pace
• Partnering with Client Services to report on performance and share strategic recommendations
• Building campaigns around the buyer’s journey using audience insights and competitive analysis tools
• Creating projections and forecasts to support incremental client growth
• Working independently and regularly with C-level client contacts
• Managing day-to-day team activity, including project management, task prioritisation, campaign best practice and tool adoption
  
  

• 3 to 5 years’ hands-on experience setting up, optimising and reporting on digital paid campaigns
• Experience managing paid media budgets of over $400,000 per month
• Extensive experience with Meta and Google Ads
• Experience with GA4 and Google Tag Manager
• Strong knowledge of ecommerce, retail, shopping and lead generation marketing tactics
• Experience leading and mentoring direct reports
• Strong presentation skills with a creative, customer-focused and action-oriented approach
• A proactive critical thinker and constant learner with a can-do attitude
• Excellent attention to detail
  
  

• Facebook Blueprint certification
• Google Ads certifications
• Paid social experience across Pinterest, X (Twitter), Snapchat, TikTok and Reddit
• Programmatic experience
• Paid search and shopping experience
• Conversion rate optimisation experience
• Experience with landing page platforms such as Unbounce
  
  

• Base salary of $80,000 to $95,000 DOE
• Commission eligible
• Medical, dental and vision cover with a choice of plans
• Flexible paid time off
• 16 weeks’ maternity leave and 6 weeks’ paternity leave
• HSA with employer contribution, plus healthcare and dependent care FSAs
• Employer-paid disability, life and AD&D insurance
• Wellbeing app subscription and virtual healthcare support
• 401(k) retirement plan with Roth option
• Home office technology stipend
• Clear progression from Strategist through to Senior Strategist and Manager level