Marketing Manager
Location: Hybrid / Poole, Dorset
Up to £55,000pa DOE

Our client is a fast-growing renewable energy installation business operating across the South of England.

The company specialises in solar PV systems and air source heat pumps for both residential and commercial customers, helping households and organisations transition to cleaner, lower-cost energy.
Since launching a few years ago, the business has built impressive early momentum.

Growth has been driven through strong customer referrals, paid search activity, and a reputation for high-quality installations backed by recognised industry accreditations.

With ambitious plans for expansion, the company is now looking for a Marketing Manager to help take its marketing capability to the next level — building a smarter, more scalable engine for generating demand and supporting the next phase of growth.

The Opportunity
This role will take ownership of the company’s marketing performance, lead generation strategy, and marketing systems.
Initially, the focus will be on optimising what already works, improving the performance of the existing digital funnel and increasing conversion across current channels.
From there, the role will evolve into scaling demand generation, building a predictable, data-driven pipeline that supports sustained commercial growth.
It’s a great opportunity for a commercially minded marketer who enjoys blending strategy, analytics, and hands-on campaign execution within a fast-growing business.

What You’ll Be Doing
You’ll start by getting under the hood of the current marketing activity and improving how it performs.

• Reviewing and refining the existing digital marketing funnel
• Improving conversion rates across current lead generation channels
• Analysing cost-per-lead, cost-per-sale, and marketing ROI
• Optimising campaign structure and performance within Google Ads and paid search
• Improving marketing data visibility through CRM integration and reporting tools
• Working with internal teams and external partners to improve website performance and conversion rates

• Scaling marketing activity based on performance data and growth targets
• Developing long-term acquisition channels such as SEO, reviews, and referrals
• Supporting business development with marketing collateral including case studies, proposals, and capability documents
• Delivering clear marketing performance insights to the leadership team

• Experience in a marketing, growth, or performance marketing role
• Strong understanding of digital marketing funnels and conversion optimisation
• Hands-on experience managing Google Ads or similar performance marketing platforms
• Experience using CRM systems and marketing automation tools
• Strong analytical capability, with experience using tools such as GA4, Looker Studio, or similar
• Comfortable managing multiple priorities while maintaining strong attention to detail

• Experience in renewable energy, clean technology, or home services
• Understanding of local service marketing models
• Knowledge of SEO strategy and implementation
• Experience working in scale-up or owner-managed businesses

• Commercially minded and motivated by measurable results
• Comfortable working in a fast-growing, evolving business environment
• Able to translate data into clear actions and decisions
• Proactive and self-driven, with a mindset for continuous improvement
• Interested in building systems and scaling marketing, not just maintaining campaigns.